Hi Rob,
Your sellers are all positioning Juro differently on LinkedIn.
What do you think happens when they're pitching a customer?
So I did some digging.
I read the 'About' section of every Juro seller on LinkedIn.
How they describe Juro on LinkedIn is most likely how they pitch your solution on a call too. How would the below statements help them differentiate from Ironclad or PandaDoc?
"Helping the world agree more"
"Streamline the way you agree and manage contracts"
"Juro powers Trustpilot, Deliveroo and WeWork. Also backed by investors behind Twitter, Wise and Gumtree"
"We embed AI contract automation into business tools"
"Simplify and streamline your contract processes"
"Intelligent contract automation"
Six sellers. Six different Juros.
What this inconsistency is costing you.
When sellers pitch different versions of Juro to get a deal across the line, the gap between what was promised and what was delivered shows up months later.
At a £70,000 base salary, six months before a new hire closes their first deal costs £35,000. Without a consistent standard to onboard into, that's the cost of starting from scratch every time.
All sellers each saying something slightly different, and the gaps showing up in deals. At five hours a week, that's 260 hours a year spent on the consequences of a pitch that was never properly defined.
What good looks like.
You have a competitive product, a growing team, and a market that's ready for what Juro does. The next step is deciding exactly what great selling looks like at Juro and building something that gets every seller there reliably. That means three things.
A GC, a CFO, and a Head of Ops each need a different angle on the same story. We define what great looks like in front of each of them.
Sellers practise each conversation with an AI roleplay until they hit the benchmark. No more figuring it out on a real call.
When Juro's positioning evolves, the standard updates and every seller gets back up to speed.
Let's talk about what this looks like for Juro.
I have a few thoughts on what this looks like specifically for Juro. Happy to share them in 15 minutes.
Book a 15-minute call