Hi Rob,
Your sellers are all positioning Juro differently on LinkedIn.
What do you think happens when they're pitching a customer?
I read the 'About' section of every Juro seller on LinkedIn.
How they describe Juro on LinkedIn is most likely how they pitch your solution on a call too. How would the below statements help you differentiate from Ironclad or PandaDoc?
"Helping the world agree more"
"Streamline the way you agree and manage contracts"
"Juro powers Trustpilot, Deliveroo and WeWork. Also backed by investors behind Twitter, Wise and Gumtree"
"We embed AI contract automation into business tools"
"Simplify and streamline your contract processes"
"Intelligent contract automation"
What this inconsistency is costing you.
When results depend on which seller picks up the phone rather than a proven approach, pipeline becomes impossible to diagnose.
Inconsistent messaging increases the chance a seller oversells or misframes the product. Customers who bought a version of Juro that doesn't exist churn faster, and cost more to retain.
Every new seller will need to find their own way, and the inconsistency you have today gets bigger, not smaller.
What good looks like.
You have a competitive product, a growing team, and a market that's ready for what Juro does. The next step is deciding exactly what great selling looks like at Juro and building something that gets every seller there reliably. That means three things.
Rob, you've talked about the importance of sellers knowing exactly when to move forward and when to bring in legal. That clarity only exists if every seller starts from the same foundation: a consistent pitch, consistent discovery questions, consistent responses to the objections a GC or CFO will always raise.
Juro isn't a simple sell. You're asking a legal team to change how they work and a commercial team to trust a new process. Good looks like every seller having rehearsed that conversation before they're in it: the right framing for a GC, the right response when a CFO questions the ROI, practised until it's instinct rather than improvised on a live call.
A consistent sales team doesn't just perform better today, it also scales cleanly. Every new hire inherits a proven approach rather than figuring it out themselves from scratch.
Let's talk about what this looks like for Juro.
I have a few thoughts on what this looks like specifically for Juro. Happy to share them in 15 minutes.
Book a 15-minute call